Madaboutown.com craftsmen video clip reportage by antoinedelaroche

antoinedelaroche was commissioned to travel on three craftsmen’s site to Biella, Genova e Vigevano and do original reporting of the craft production processes. The final result is three video clips currently being shown on the Client’s website.

The project will be continued in 2011 and it will be extended to other brands of the Client’s portfolio.

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Client: Madaboutowm.com
Madaboutown.com is an online store for men clothes and accessories established in 2010 by MAT, LLC (USA). It offers to American shopper exclusive luxury products made according to original handcraft methods and design traditions. Madaboutown.com’s mission is “to discover the best in luxury lifestyle brands and bring them to the male shopper that harbors an insatiable elite fashion sense with an old world sensibility”.

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Goal: to inspire passion for handcraft products

 

The goal of the project is to inspire the online shopper’s appreciation for the work and passion that goes into each product they buy.

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